The American Medical Association’s (AMA) Residency Training platform had overly complex navigation and weak AMA branding.
Rebuild the learner experience from scratch, reducing the page count by 75% and streamlining the path-to-course-launch to two clicks. Process included rough wireframing (Balsamiq), high-fidelity designs (Sketch/Zeplin) and technical development. A 6 month, $1M initiative.
Positive results were seen in analytics within 1 month. Course completion had increased by over 200% YoY and time to complete a course reduced by an average of 24%.
Start-up toy business. Need to establish a brand and create a social presence and following. Target audience is heavy user of mobile. Also needs to support prospective retailers, investors and trade PR.
A site that tells the backstory of Yarn Zombies and establishes the look and feel of the brand. Integrated shop of products and digital download. App developoment for IOS and Android
Small business offering a portfolio of proven Holistic therapy treatments. Most of the services are not well known and can require significant patient education. In addition client bought an established related business that needed to be rolled under the HoriZen brand without confusing existing patients.
A content-rich, stylized site that clearly explains and distinguishes each therapeutic service in non-technical terms. Photographs and illustrations used wherever possible. Facebook, Google Places and Yelp pages established to reach the broadest base with limited marketing funds. Weekly print ads were run to drive traffic and generate office appointments.
There are hundreds of Italian Beef and Sausage joints in Chicago. Consumer perception is that their products are mostly all the same. So how do you differentiate?
Capitalize on Romas using fresh, high-quality ingredients. Design their site and Facebook page to look like it is written in chalk on a chalkboard to emulate farm-fresh finer restaurants where the menu on the wall varies by what's in season.
YARN ZOMBIES--BUSINESS OPPORTUNITY
Engage zombie enthusiasts and introduce them to the Yarn Zombies brand in a fun, free engaging way.
Build and deploy "zombify-yourself" phone and tablet apps. Unlike other photo zombie apps this one should be quick and simple to use. Final product should be richly branded and worthy of sharing and storing.
Thomas The Tank Engine, Lamaze, The First Years: Big brands for moms with young kids but no mom-awareness of the parent company. How do you leverage brand affinity to benefit the entire portfolio, to maximize lifetime value?
Focus on core brand values and bring the brands to life online. Reinforce the positive benefits of play across the entire portfolio and show parents how all the brands work together to enable kids to explore, experiment and thrive.
+ 4,000 independent retailers
+ Frequent product ordering via fax and phone
+ High demand for post sales support (order status, account financial status, product training)
Business-to-Business Site With:
+ Real-time product inventory
+ 24/7 ordering capability and integrated into legacy system
+ Full support of sales incentive programs ($ threshold for free shipping, negotiated discounts, seasonal promotions...)
+ Independent sales rep integration for order review, order history and account status
+ A catalog of product support materials
+ 90% voluntary adoption rate
+ Shifted 80% of the manual business processes to the efficient site
+ 25% reduction in customer service costs
+ Revolutionized how the company conducts business
What's a Yarn Zombie? Should I be afraid? What's the power of yarn? Why is the hand holding a ball of yarn in the logo? What does all of this have to do with anything!?
Use video animation to give Yarn Zombie consumers some context for the brand mark and the products. Bring to life the experience by embedding the video as a layer on the Yarn Zombie web site.
Produced from new and existing video footage, collected images and licensed music.
How do you take a 100 year old brand associated with tools, kitchen appliances and automotive repair and leverage it for softlines?
Focus on key product categories and develop new, relevant content for each that establishes subject matter expertise. Feature the content in an interactive, blog-style format that encourages customer participation and drives repeat visits for more than just shopping.
Doubled softlines business to over $40M in just two years.
The Sears Cushion Finder solves the product selection process by showing silhouettes of the cushion types, showing visuals of the pattern options and organizing the results by pattern.
The Sears Shoe Finder focuses on the key shoe attributes, brands and sizes in a simple frame that dynamically returns item count.
When I travel, my camera helps me "see" what's there. By just pausing even for a moment, I capture on film and in my mind details of my surroundings that I might have otherwise missed.
Shapes, shading, color and light are what consistently inspire me to photograph elements of where I'm fortunate enough to be.